Social media can be leveraged to create wonderful marketing masterpieces.  Big name companies like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products.   Small companies like Kogi BBQ are using social media to increase their sales and dominate the late night food craze in Los Angeles.  No matter your company size, social media can be used to start a conversation with your target market and elevate your brand.